There are various ace publicists, who were sufficiently skilled, sufficiently imaginative and sufficiently fruitful to have their names stand out forever.
It merits investing energy acclimating yourself with their approach and work – in case you will learn, gain from the best…
Obviously, David Ogilvy, has just been said here – his impact on the train is all around reported and he shared some awesome bits of knowledge in books, for example, Ogilvy on Advertising and Confessions of an Advertising Man.
Claud C. Hopkins is another pioneer – his book Scientific Advertising, written in 1923, is viewed as an absolute necessity read for all publicists, even today.
Here is a rundown of some copywriting specialists that made a check:
Bernice Bowles Fitz-Gibbon
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